Marketing Engineering, built for DTC.
Sansara is the outsourced Marketing Engineering team for DTC and ecommerce brands. We handle the AI-era marketing work — search visibility, agentic commerce, brand narrative — with operators backed by systems that let us out-execute any traditional agency.
Three capabilities today. More as the category evolves.
All execution. No dashboards.
What is Sansara?
Sansara is the outsourced Marketing Engineering team for DTC and ecommerce brands. Founded in 2025 in Toronto, Canada, the agency works exclusively with brands that sell products to consumers — on Shopify, Shopify Plus, WooCommerce, and modern ecommerce platforms.
We handle three core capabilities: AI Search Positioning (content, structured data, and entity authority that gets your brand cited in AI answers), Product Data for AI Agents (catalog optimization for shopping agents on ChatGPT, Perplexity, and Google), and AI Brand Narrative (monitoring and shaping what AI says about your brand across every platform).
Three capabilities today. More as the category evolves. All execution. No dashboards.
Why does Sansara exist?
The shift from link-based search to AI-generated answers is the largest change in product discovery since Google itself — and it's only one of three AI-era shifts rewriting how DTC brands get found, evaluated, and bought.
Most DTC brands don't have the in-house capability to handle these shifts. Hiring a Marketing Engineer costs $150K+ and takes months. Hiring a traditional agency gets you a narrow slice of the work, usually built for B2B software. Neither option fits.
That gap is why Sansara exists. We're the outsourced Marketing Engineering team built specifically for DTC — product catalogs, shopping agents, review ecosystems, and consumer purchase prompts. The strategies that work for enterprise SaaS do not translate to ecommerce. We do both halves — strategy and execution, both built for DTC.
What makes Sansara different?
Built for brands, not software.
Every service, workflow, and optimization framework was designed for brands that sell products to consumers — not software to businesses.
Twenty hours becomes three.
Every Sansara operator runs on an internal Marketing Engineering stack — automated citation monitoring, catalog auditing, competitive intelligence, schema deployment. Work that takes a traditional agency twenty hours takes us three. That's the difference.
Not a monitoring tool.
Sansara writes the content, deploys the structured data, builds entity signals, and shapes the narrative. Clients receive outcomes, not a login to a platform they need to figure out themselves.
One engagement. Three surfaces.
AI search visibility, product data optimization for shopping agents, and brand narrative monitoring are handled within a single engagement. No separate vendors, no coordination overhead.
Map. Build. Compound.
A 3-phase GEO process designed to create compounding AI visibility over time rather than one-time audits that decay.
Who is behind Sansara?
Senth Sivakumaran
Sansara was founded by Senth Sivakumaran, a growth operator with over a decade of experience building revenue systems across DTC ecommerce, digital health, and financial services. His work has driven more than $80M in revenue for DTC and digital health brands through strategic partnership ecosystems. He previously held acquisition roles at RBC Ventures and served as Managing Director at Paul Street, a premium affiliate and partner marketing agency.
Senth founded Sansara in 2025 to build what the DTC ecosystem needed but didn't have: a Marketing Engineering team purpose-built for brands that sell products, not software.
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